SEO for WordPress Websites

Ciao a tutti! / Sziasztok!

What a boring title, I know, but I have a lot of work in this so please enjoy an atypical blog from me.

As an ESC volunteer we are encouraged to learn about new things we are interested in. There are many ways to do this and one of them is to use a learning platform, which is in our case is Udemy. We have a dedicated time each week to watch a course chosen by us and prepare a presentation about it. Unfortunately, now that our region, and actually almost all Italy, is in red zone we cannot share our newly acquired knowledge with our colleagues in person, therefore we are left with the very well functioning (“Hallo, are you there?”, “I can’t hear you”, “You’re frozen”, “Please switch off your microphone”, “Fallouuuu” kinda) technology.

I have an interest in UX (User Experience) design and coding, so I thought it would be great to learn about the platform we share these amazing blogs with you each week. I also wanted to make sure that all these things we publish would get to more people, helping my fantastic association to get recognition, which is why I decided to learn about search engine optimisation for WordPress yayy! As I mentioned I couldn’t present it in person and I really don’t think a Google Meet call could make up for it so I decided to create a pretty presentation to summarise what I’ve learnt:

Of course it was a bit dry sometimes, but overall it is very interesting to get to know how all those results are ranked you see on Google when you search for something. For many of us the internet is kind of intangible and learning about little things like SEO might make it more understandable how it really works and that we can actually have an impact on the way it works not just those people we call “the IT guys”. It might be easier than we ever imagined and just by tipping our toes into something new we might gain more understanding of the bigger picture.